A guide to the bookmakers offering additional each way places at sport's biggest events.
The Brown Advisory & Merriebelle Stable Plate is a Handicap Chase which traditionally takes place on St Patrick's Day, Thursday 16th April 2017, at the Cheltenham Festival. Formerly known as the Byrne Group Plate, it's a Grade 3 race run over 2 and a half miles featuring 17 fences. This an excellent handicap chase which, with £51,000 to the winner, always attracts a depth of field. With big fields of up to 24 runners in recent years, online bookmakers are always happy to give punters real value in this race, especially as it's one of the handicap highlights of the Cheltenham Festival, so expect 5 places or potentially even 6 places each way on the Brown Stable Plate. Of course, offering 5 places each way or sometimes even 6 places each way is an excellent way to offer maximum profit opportunity for punters and is a promotion which will drive 2017 Cheltenham Festival new customer registrations for bookmakers who offer the best terms.
The Brown Advisory & Merriebelle Stable Plate has traditionally been the domain of UK trained horses. David Pipe has trained the winner of the Brown Stable Plate on 3 occasions since 2010, winning with Great Endeavour (2010), 9/2 Favourite Salut Flo in 2012 and Ballynagour (2014). The British domination though ended last year as Colm Murphy’s Empire Of Dirt, a Leopardstown winner in his last outing, won under Brian Cooper. Second in the Irish Gold Cup, expect Empire of Dirt to be a short price for the Ryanair Chase in 2017.
With anything up to 23 runners across recent renewals, online bookmakers pay out the standard 4 places each way at 1/4 odds for this handicap hurdle. However with the Brown Stable Plate Handicap Chase being one of the biggest races at the Cheltenham Festival for each-way betting, a growing number of bookmakers over recent seasons have promoted an additional place or two, with 5 or even 6 places possible for the 2017 running. Remember online bookmakers have a new customer war chest for the Cheltenham Festival, so offering additional each way places attracts new customers who spot the value to be had. Naturally 6 places covers circa 25% of the field - a situation which can only drive the chances of profit.
bet365 Cheltenham Festival Promotions
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In what is the most anticipated Cheltenham Festival for many years, bet365 will give their customers an unbeatable range of value-packed promotions that will no doubt include additional each way places. However it's not just the additional each way places which make bet365 a must-have online sports betting account at the 2017 Cheltenham Festival.
Antepost backers get an unbeatable package of Non Runner, No Bet and Best Odds Guaranteed. That can't and won't be beaten. Non Runner, No Bet is across ALL RACES at Cheltenham 2017 - plenty of online competitors are not offering this on any Festival races, let alone all of them. Full refunds are in cash if your horse doesn't run. Their Best Odds Guaranteed promotions mean that you can take an early price with full confidence as you're guaranteed that if your horse goes off bigger on the day, you'll be paid the better price.
bet365 will also have their massively popular ITV Racing 4/1 promotion activated across all live ITV Racing Cheltenham Festival races. So if you back a winner at 4/1 or more in any ITV Racing live Cheltenham Festival race you'll receive a risk-free bet to the same stake on the next live ITV Racing race. This promotion is not just for Cheltenham but runs across all live ITV Racing meetings - totalling just under 100 shows per year.
For each-way punters bet365 will also pay out full 1/4 odds each way on ALL 28 Cheltenham races, where some online bookmakers will pay out 1/5 odds.
We track the value dished out by online bookmakers across the major National Hunt races. Extended each way terms gives punters a huge boost in terms of profit potential and is the perfect promotion for those who love to back big priced long shots. With some High Street bookmakers still categorically giving their customers the standard each way terms, savvy online punters have been using online bookmakers who have been offering far better value to their customers now for years. The 2016 renewal of the Brown Advisory & Merriebelle Stable Plate saw 22 starters go to post and some extended each way place offers were available.
2017 Each Way Terms Offered:
2016 Each Way Terms Offered:
Here's a breakdown of the horses and their prices that have been paid out on over and above the standard 4 places each way in the Brown Advisory & Merriebelle Stable Plate from 2016 onwards:
Brown Advisory & Merriebelle Stable Plate Recent Results