A guide to the bookmakers offering additional each way places at sport's biggest events.
Brown Advisory & Merriebelle Stable Plate is a Handicap Chase which traditionally takes place on St Patrick's Day Thursday 15th October 2019, at the Cheltenham Festival. Formerly known as the Byrne Group Plate, its a Grade 3 race, run over 2 and a half miles, featuring 17 fences. This an excellent handicap chase, which with £51,000 to the winner, always attracts a depth of field. With big fields of up to 24 runners in-recent years, online bookmakers are always happy to give punters real value in this race, especially as its one of the handicap highlights of the Cheltenham Festival, so expect 5 places or potentially even 6 places each way on the Brown Stable Plate. Of course, offering 5 places each way or sometimes even 6 places each way is an excellent way to offer maximum profit opportunity for punters and is a promotion which will drive 2019 Cheltenham Festival new customer registrations for savvy bookmakers.
The Brown Advisory & Merriebelle Stable Plate has traditionally been the domain of UK trained horses. David Pipe has trained the winner of the Brown Stable Plate on 3 occasions since 2010, winning with Great Endeavour (2010), 9/2 Favourite Salut Flo in 2012 and Ballynagour (2014). The British domination though ended in 2016 as Colm Murphy’s Empire Of Dirt, a Leopardstown winner in his last outing, won under Brian Cooper. Cooper went on to do the double in 2017 with the ever improving Road to Respect, who has gone onto win a couple of Irish Grade 1 chases in the form of the 2017 Ryanair Gold Cup Novice Chase, and the 2017 Leopardstown Christmas Chase. He's a decent chance this year in the Cheltenham Gold Cup.
With anything up to 23 runners across recent renewals, online bookmakers payout the standard 4 places each way at 1/4 odds or more commonly 1/5 odds for this handicap chase hurdle. However with the Brown Stable Plate Handicap Chase being one of the biggest races at the Cheltenham Festival for each-way betting, a growing number of bookmakers over recent seasons have promoted an additional place, with 5 or even 6 places possible for the 2019 running. Remember online bookmakers have a new customer war chest for the Cheltenham Festival, so offering additional each way places attracts new customers who spot the value to be had. Naturally 6 places covers circa 25% of the field - a situation which can only drive the chances of profit.
At the time of writing, no bookmakers have extended beyond the standard each way terms. As soon as this changes we'll confirm details here.
For Cheltenham Ante-Post punters, bet365 have the most comprehensive horse racing offering:
bet365 Cheltenham Festival Promotions
1/4 odds each-way on ALL 28 Festival Races
Best Odds Guaranteed on ALL 28 Festival Races Ante-Post
bet365 Sportsbook - New Customer Offer: Up to £100 in Bet Credits, use bonus code SPORT100 and this qualifying link to claim.
* Republic of Ireland resident new customers receive € currency equivalent.
We track the value dished out by online bookmakers across the major National Hunt races. Extended each way terms gives punters a huge boost in terms of profit potential and is the perfect promotion for those who love to back big priced long shots. With some High Street bookmakers still categorically giving their customers the standard each way terms, savvy online punters have been using online bookmakers who have been offering far better value to their customers now for years.
The 2016 and 2017 renewals of the Brown Advisory & Merriebelle Stable Plate saw 22 starters go to post and some extended each way place offers were available.
2017 Each Way Terms Offered:
2016 Each Way Terms Offered:
Here's a breakdown of the horses and their prices that have been paid out on over and above the standard 4 places each way in the Brown Advisory & Merriebelle Stable Plate from 2016 onwards:
Brown Advisory & Merriebelle Stable Plate Recent Results: