A guide to the bookmakers offering additional each way places at sport's biggest events.
The OLBG Mares' Hurdle is always one of the highlights of Champion Tuesday at the Cheltenham Festival. The race, which was only established in 2008 and is known officially as the David Nicholson Mares' Hurdle, is a Grade 1 run over 2 miles and 9 hurdles. Now synonymous with Irish trainer Willie Mullins who has dominated since 2009, the OLBG Mares' Hurdle always tends to be the last part of a Tuesday accumulator for Festival punters which includes the Supreme, Arkle, Champion Hurdle and the Mares' race. With fields of up to 19 runners in recent years, online bookmakers are always looking to start the Cheltenham Festival with a bang by giving away opening race offers including 4 places each way on the David Nicholson Mares' Hurdle. Of course, offering 4 places each way at the OLBG Mares' Hudle is an excellent way to offer maximum profit opportunity for punters and is a promotion which will drive 2019 Cheltenham Festival new customer registrations for savvy bookmakers.
Last year's OLBG Mares' Hurdle was famous for Apple's Jade finally breaking the Willie Mullins stranglehold on the race. Gordon Elliott's 5 year-old beat Vroom Vroom Mag by 1 and a half lengths to end Mullins' domination which stretched back to 2009. Back then a 5 year-old mare by the name of Quevega went off as the 2/1 favourite and beat United by the mere matter of 14 lengths. She then went on to capture the David Nicholson Mares' Hurdle across an amazing record 6 consecutive Cheltenham Festivals - that has never been achieved across any Festival race. Since Quevega in 2014, the 2015 renewal was famous for Annie Power's fall at the last which saved bookmakers an estimated £100 million from punters who had placed a 4-time Mullins accumulator. Mullins still won that race with second-string Glens Melody and after Vroom Vroom Mag bolted-up in 2016. 2019 will likely see Michael O'Leary owned Apple's Jade back to defend here crown with Mullin's trained Let's Dance set to challenge.
With anything up to 19 runners across recent renewals, online bookmakers pay out the standard 3 places each way at 1/4 odds or more often 1/5 odds for this Mares' Hurdle. However with the OLBG Mares' Hurdle being such a popular race at the Cheltenham Festival, a number of bookmakers may go with an additional place with 4 places possible for the 2019 running. Remember online bookmakers have a new customer war chest for the Cheltenham Festival, so offering additional each way places attracts new customers who spot the value to be had. Naturally 5 places covers circa 25% of the field - a situation which can only drive the chances of profit.
At the time of writing, no bookmakers have extended beyond the standard 3 places each way terms. As soon as this changes we'll confirm details here.
For Cheltenham Ante-Post punters, bet365 have the most comprehensive horse racing offering:
bet365 Cheltenham Festival Promotions
1/4 odds each-way on ALL 28 Festival Races
Best Odds Guaranteed on ALL 28 Festival Races Ante-Post
ITV Racing 4/1 Offer
bet365 Sportsbook - New Customer Offer: Up to £100 in Bet Credits, use bonus code SPORT100 and this qualifying link to claim.
* Republic of Ireland resident new customers receive € currency equivalent.
We track the value provided by online bookmakers across the major National Hunt races. Extended each way terms gives punters a huge boost in terms of profit potential and is the perfect promotion for those who love to back big priced long-shots. With some High Street bookmakers still categorically giving their customers the standard each way terms, knowledgeable punters have been using online bookmakers who have been offering far better value to their customers now for years.
The 2016 renewal of the OLBG Mares' Hurdle saw 19 starters go to post and some extended each way place offers were available.
2017 Each Way Terms Offered:
2016 Each Way Terms Offered:
Here's a breakdown of the horses and their prices that have been paid out on over and above the standard 3 places each way in the OLBG Mares' Hurdle from 2016 onwards:
David Nicholson Mares' Hurdle Recent Results: