A guide to the bookmakers offering additional each way places at sport's biggest events.
The OLBG Mares' Hurdle is always one of the highlights of Champion Tuesday at the Cheltenham Festival. The race, which was only established in 2008, and is known officially as the David Nicholson Mares' Hurdle, is a Grade 1 run over 2 miles and 9 hurdles. Now synonymous with Irish trainer Willie Mullins who has dominated since 2009, the OLBG Mares' Hurdle always tends to be the last part of a Tuesday ACCA for Festival punters which includes the Supreme, Arkle, Champion Hurdle and the Mares' race. With fields of up to 19 runners in recent years, online bookmakers are always looking to start the Cheltenham Festival with a bang by giving away opening race offers including 5 places each way on the David Nicholson Mares' Hurdle. Of course, offering 5 places each way is an excellent way to offer maximum profit opportunity for punters and is a promotion which will drive 2017 Cheltenham Festival new customer registrations for savvy online bookmakers.
The OLBG Mares' Hurdle has been the domain of Willie Mullins since 2009. Back then a 5 year-old mare by the name of Quevega went off as the 2/1F and beat United by the mere matter of 14 lengths. She then went on to capture the David Nicholson Mares' Hurdle across an amazing record 6 consecutive Cheltenham Festivals - that has never been achieved across any Festival race. Since Quevega in 2014, the 2015 renewal was famous for Annie Power's fall at the last which saved bookmakers an estimated £100 million from punters who had placed a 4-time Mullins accumulator. Mullins still won that race with second-string Glens Melody and after Vroom Vroom Mag bolted-up last year he has an abundance of riches this year with Vroom Vroom Mag and Limini.
With anything up to 19 runners across recent renewals, online bookmakers pay out the standard 4 places each way at 1/4 odds for this mares championship hurdle. However with the OLBG Mares' Hurdle being such a popular race in the Cheltenham Festival, a growing number of bookmakers over recent seasons have promoted an additional place, with 5 places possible for the 2017 running. Remember online bookmakers have a new customer 'war chest' for the Cheltenham Festival, so offering additional each way places attracts new customers who spot the value to be had. Naturally 5 places covers circa 25% of the field - a situation which can only drive the chances of profit.
We track the value dished out by online bookmakers across the major National Hunt races. Extended each way terms gives punters a huge boost in terms of profit potential and is the perfect promotion for those who love to back big priced long shots. With some High Street bookmakers still categorically giving their customers the standard each way terms, savvy online punters have been using online bookmakers who have been offering far better value to their customers now for years. The 2016 renewal of the OLBG Mares' Hurdle saw 19 starters go to post and some extended each way place offers were available.
2017 Each Way Terms Offered:
2016 Each Way Terms Offered:
Here's a breakdown of the horses and their prices that have been paid out on over and above the standard 4 places each way in the OLBG Mares' Hurdle from 2016 onwards:
David Nicholson Mares' Hurdle Recent Results