A guide to the bookmakers offering additional each way places at sport's biggest events.
The Albert Bartlett Novices' Hurdle is a Grade 1 hurdle race which precedes the Cheltenham Gold Cup on Friday 17th November 2017 at the Cheltenham Festival. A hurdle over 3 miles for the best young stayers, the race features 12 flights of hurdles and is formally known as the Spa Novices' Hurdle. The Albert Bartlett always features plenty of young talent and a purse of £68,000 for the winner makes it a key target for trainers and owners alike from both sides of the Irish Sea.
With big fields of up to 20 runners in recent years, online bookmakers are always happy to give punters real value in this race, especially as it's the curtain-raiser for the Gold Cup, so expect 4 or even 5 places each-way on the Albert Bartlett Novices' Hurdle. Of course, offering 4 or 5 places each-way is an excellent way to offer maximum profit opportunity for punters and is a promotion which will drive 2017 Cheltenham Festival new customer registrations for savvy bookmakers.
The Albert Bartlett Novices' Hurdle is the 2:50pm Grade 1 race which punters love to strike gold in, building momentum for the Gold Cup. A race that was won 3 times by AP McCoy, it's synonymous with horses with a turn of speed but big hearts to get the 3 mile trip. Bobs Worth won this in 2011 and used the race as a platform to build a top-notch career over fences. The Nicky Henderson trained superstar went on to win the 2012 RSA Chase and the 2013 Cheltenham Gold Cup. 2016 saw Unowhatimeanharry win the Albert Bartlett and Harry Fry's stable star went on to dominate the stayers category in 2017.
With anything up to 20 runners across recent renewals, online bookmakers pay out the standard 3 places each way at 1/4 odds for this championship hurdle. However with the Albert Bartlett Hurdle being the high-profile curtain-raiser to the Cheltenham Gold Cup, a select group of bookmakers over recent years have promoted an additional place, with 4 places possible for the 2017 running. Remember online bookmakers have a new customer war chest for the Cheltenham Festival, so offering additional each way places attracts new customers who spot the value to be had. Naturally 5 places covers circa 25% of the field - a situation which can only drive the chances of profit.
We track the value dished out by online bookmakers across the major National Hunt races. Extended each-way terms gives punters a huge boost in terms of profit potential and is the perfect promotion for those who love to back big priced long shots. With some High Street bookmakers still categorically giving their customers the standard each way terms, savvy online punters have been using online bookmakers who have been offering far better value to their customers now for years. The 2016 renewal of the Albert Bartlett Novices' Hurdle saw 19 starters go to post and some extended each way place offers were available.
2017 Each Way Terms Offered:
2016 Each Way Terms Offered:
Here's a breakdown of the horses and their prices that have been paid out on over and above the standard 4 places each way in the Albert Bartlett Hurdle from 2016 onwards:
Albert Bartlett Novices' Hurdle Recent Results