A guide to the bookmakers offering additional each way places at sport's biggest events.
The Masters shares top spot with The Open Championship as the biggest golf betting event each year. Traditionally the first Major Championship of every golfing season, The Masters always sees keen competition between the bookmakers all of whom are looking to win your business.
A key strategy of the biggest brands in the sportsbook industry is to offer golf punters increased value at the Majors, so don't be fooled into thinking you need to stick with the industry-standard 5 places each way, 1/4 odds terms. Instead, as the event approaches, you're likely to be able to back perennial Augusta favourites Jordan Spieth, Rory McIlroy, Jason Day, Dustin Johnson and Phil Mickelson - or the defending champion Danny Willett - with an additional each way place in your back pocket. Below we walk you through a guide to grabbing 6 places each way or even a record-breaking 7 or 8 places each way at The 2017 US Masters as the event approaches.
The US Masters at Augusta features an exclusive limited field of players. The Top 50 in the World Golf Rankings are joined by the Top 12 finishers from the previous year's tournament plus a selected list of Major Champions, the best players from the previous PGA Tour season plus winners of the biggest tournaments on the PGA Tour. In all, a field of around 100 players will play in each edition of The Masters, which is 56 players shy of the US Open, Open Championship and PGA Championship.
A smaller field inevitably increases the chances of a place finish, so traditionally the leading bookmakers used to stick to their guns and go 5 places each way 1/4 odds. However Paddy Power were the first to extend out the each way terms by 20% and give punters a value 6 places each way at 1/5 odds. 2017 is likely to see a number of bookmakers stretch to 6 and 7 places each way as we get closer to Masters week at the beginning of April. Sky Bet even went 8 places each way in 2016 so watch this space!
The Masters Each Way Places Tracker
For a number of years we've have been tracking the value dished out by online bookmakers across the Major golf tournaments. Extended each way terms gives punters a huge boost in terms of profit potential and is the perfect promotion for those who love to back big priced long-shots. With the big 3 on the High Street still tending to offer their customers the standard 5 place each way terms, savvy punters have been using online players who have been offering far better value to their customers now for years.
The Masters 2016 Each Way Terms Offered:
The Masters 2015 Each Way Terms Offered:
The Masters 2014 Each Way Terms Offered:
The Masters 2013 Each Way Terms Offered:
The Masters 2012 Each Way Terms Offered:
Why 6 Places Each Way?
Maximising the number of places paid by bookmakers for each way bets is absolutely essential when backing your selection(s) at The Masters. After all, anything can happen in golf and the additional 6th place each way spot provides an increased 20% chance of getting a return or, as is often the case, a bigger profit if there's any reduction for ties.
2016: This year more than any other showed the reason to back with bookmakers who gave additional places namely BetVictor, Coral, Paddy Power, Stan James and Sky Bet. 3 players finished tied for 4th place, meaning that punters who backed the very popular Paul Casey, J.B. Holmes and Dustin Johnson with any of the aforementioned received FULL each way place payouts. Those who didn't received a 33% reduction. Sky Bet and Paddy Power punters who backed Matt Fitzpatrick (300/1) or Dane Soren Kjeldsen (500/1) also scored with a reduced-for-ties payout at huge prices.
2015: With Paul Casey, Dustin Johnson and Ian Poulter all sharing 6th place, punters who placed their pre-event bet with Paddy Power managed to get a reduced each-way return on each of the trio courtesy of their 6th place offer. Betfair punters and new Betway customers got a healthy 2/3 payout on these players thanks to their 7 places each way pledge.
2014: Paddy Power and Stan James customers received full each way 1/4 odds place returns on Rickie Fowler 66/1 and Matt Kuchar 22/1. As both tied for 5th place, those who'd backed either of the stellar Americans with other firms who were offering the standard 5 places each way received a 50% reduction in their returns for ties.
2013: 888sport and Paddy Power customers received a part (50%) each way return on Brandt Snedeker and Thorbjorn Olesen. Snedeker had been a hugely popular player in the betting market at 35/1 and the young Dane Thorbjorn had also been backed into 150/1. A £10 each way stake on Olesen with either of these bookmakers would have returned £192.50. Those who backed him elsewhere had no joy.
2012: Paddy Power and Stan James customers again benefited hugely from receiving 6 places each way in a tournament that was extremely close. Phil Mickelson, 12/1, Lee Westwood 20/1, Matt Kuchar 60/1 and Peter Hanson 150/1, all tied for 3rd spot. 6 places each way punters received full 1/4 odds place payouts on all 4 players, whilst all other bookmakers reduced their payouts by 25% because of the ties rule. £10 each way on Hanson returned a massive £375.
Each way terms for the 2017 Masters correct when published but subject to change.